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All about diving

Year: 2020

Role: Design Consultant

Company: Bluucorner

Medium: Web

Bluucorner caters to all your scuba-diving needs -- from exploration, to researching destinations,  to booking management.

Main Goals

  • Recommend an overall website structure and layout, to accommodate all the various site functions

  • Clearly articulate the hierarchy of information within each page, offering suggestions on how to effectively display / combine different types of information

  • Deliver visual guidelines for developer implementation

 

With the abundance of useful information presented to the user, it was paramount to organize and present the information in a simple, cohesive, and easy-to-navigate manner. 

 

Along the way, I also recommended some brand refresh elements to upgrade the look and feel of the website. With such vibrant and beautiful imagery, I believed that the usage of color should be intentional and complementary.

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Wireframes

Rethinking how information could be organized

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Before

The layout lacked hierarchy, focus and navigation

Interactive Prototype

Updated navigation, information hierarchy, layout and brand styling

*Click on the hotspots to go through prototype

High Fidelity Mockups