All about diving
Role: Design Consultant
Bluucorner caters to all your scuba-diving needs -- from exploration, to researching destinations, to booking management.
Recommend an overall website structure and layout, to accommodate all the various site functions
Clearly articulate the hierarchy of information within each page, offering suggestions on how to effectively display / combine different types of information
Deliver visual guidelines for developer implementation
With the abundance of useful information presented to the user, it was paramount to organize and present the information in a simple, cohesive, and easy-to-navigate manner.
Along the way, I also recommended some brand refresh elements to upgrade the look and feel of the website. With such vibrant and beautiful imagery, I believed that the usage of color should be intentional and complementary.
Rethinking how information could be organized
The layout lacked hierarchy, focus and navigation
Updated navigation, information hierarchy, layout and brand styling
*Click on the hotspots to go through prototype
High Fidelity Mockups