Role: UX Designer & Brand Consultant
Tenami is a content marketplace for creators (specifically on Youtube and Twitch). Creators (buyers) can rent their favorite TV shows and movies for livestreams from content distributors (sellers). Tenami further helps creators grow their platform by offering community subscriptions, a feature where watchers can subscribe monthly (think: Patreon), to support the Creator.
As a marketplace, there are multiple users on the platform.
Media content distributors (Sellers)
Youtube/Twitch Creators (Buyers)
Subscribers of Creators (Followers)
As an early stage startup, I worked with the founder/CEO to:
Define basic brand guidelines & cohesive design language at each touchpoint (pre- and post- login experiences)
Define the end user journey
Provide UX recommendations
Complete UI mockups for key screens
Create clickable prototypes to demonstrate important functionality/interactions
Conduct Visual QA testing & feedback
Seller: Content Managers
Content managers work at production studios and have a plethora of produced content that can be licensed. Once that content library has been uploaded to Tenami, the content manager can create a license for each piece of content.
Creator: Browsing Content to License
The Youtube/Twitch creator can go on Tenami to browse all the content available for licensing. They will be able to see the basics of each license, ie. profit sharing with the original media studio.
Creator: Add Content to Collection
Creators can add content to their collection, which is essentially a bookmarked list of favorites. These may be videos that they need a license now, or potentially in the future.
Creator: Connect Content License to Youtube/Twitch Video
Creators can purchase a license and connect that piece of content to an existing video or upcoming livestream. Once the payment is successful, the license is activated.
Follower: Subscription Experience
Followers can support their favorite content creators by purchasing a monthly subscription or make a one-time donation. The proceeds that come from subscriptions and donations are stored in the Creator's Tenami wallet, which they can cash out, or use to purchase new media content licenses.
Revamp of Tenami Homepage
Defined the color palette, layout, imagery, graphics and copy.